Size of market
–Estimated 435 million “outdoor”lamps installed world-wide.
–Valued at €6.2 billion (lamp+ballast+luminaire)
–Estimated 15-20 million “Street Lamps”in the U.S. and 60+ million WW.
–Translation: Billionsof LEDs.
?Accessibility
–Chunks of the market are directly accessible via Municipalities.
–Retrofit customers are engaging with multiple U.S. cities via cold-calling.
–Major Luminairemanufacturers have established relationships.
?Customer Incentive to Value Proposition
–Municipalities have strong incentives to reduce power consumption and maintenance
?Rising energy costs
?Pressure to “go green”and eliminate hazardous waste.
?Limited city budgets with strong competition for funds. Projects that combine a positive political message with “pay-back”receive attention.

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